Toward Emerging Topic Detection for Business Intelligence: Predictive Analysis of 'Meme' Dynamics

Detecting and characterizing emerging topics of discussion and consumer trends through analysis of Internet data is of great interest to businesses. This paper considers the problem of monitoring the Web to spot emerging memes – distinctive phrases which act as “tracers” for topics – as a means of early detection of new topics and trends. We present a novel methodology for predicting which memes will propagate widely, appearing in hundreds or thousands of blog posts, and which will not, thereby enabling discovery of significant topics. We begin by identifying measurables which should be predictive of meme success. Interestingly, these metrics are not those traditionally used for such prediction but instead are subtle measures of meme dynamics. These metrics form the basis for learning a classifier which predicts, for a given meme, whether or not it will propagate widely. The utility of the prediction methodology is demonstrated through analysis of memes that emerged online during the second half of 2008.